All Articles

In the MECLABS AI Guild, we craft sales funnels. We apply MECLABS thinking tools to our funnel thinking. The second thinking tool is Customer-First Objective. In this tool, we find the use of an incentive. This article looks at how effective is a free offer as an incentive. Is a free offer actually free?

This article looks at using AI to write copy for lead generating funnel pages. Can we trust copy generated by AI? Using a MECLABS AI Guild thinking tool, I apply TO, BY, FOR to AI copy output. TO, BY, FOR - a three line heuristic to structure an effective customer-centric objective.

What would you find if ChatGPT is combined with the power of 10 000 conversion marketing experiments. That is exactly what the MECLABS AI Guild is all about.

This series of articles documents my experience with the AI Guild. Rooted in real-world application, and applied to the building of online sales funnels.

This article looks at activation and set up of a basic Google Analytics 4 (GA4) property. Universal Analytics (UA) will stop recording on 1 July 2023. This article can also be used as reference for Universal Analytics (UA) migration to GA4. Google Tag Manager (GTM) is used for the activation.

Google's Universal Analytics (UA) is going away. On 1 July 2023 Universal Analytics (UA) will stop processing data. We need to migrate or set up Google Analytics 4 (GA4).

This series is my experience of the process of setting up and using GA4.

Measurement Marketing (MM) and Google Analytics 4 (GA4) go hand in hand. This article looks at insights as to how MM is a mindset and goes beyond the tools we use.

Peep gives insight on the importance of words. Words drive messaging, and messaging is the means to differentiate. Differentiation is the key to standing out over your competitors. We must answer this key question. Are the words we use effective? Are they delivering our message? Peep gives insight to these questions.

I recently attended the 2022 MeasureSummit virtual event. The MeasureSummit is dedicated to '...leveraging measurement, data and analytics for business growth'. I made notes on all the talks. This article is a springboard to my notes on each of the talks.