All Articles

Winning with words | Peep Laja

Submitted by Patrick Michael on Wed, 04/05/2023 - 09:39

Peep gives insight on the importance of words. Words drive messaging, and messaging is the means to differentiate. Differentiation is the key to standing out over your competitors. We must answer this key question. Are the words we use effective? Are they delivering our message? Peep gives insight to these questions.

Site Location

Marketing

Tags

Measurement marketing

Digital marketing

Analytics
MeasureSummit 2022 - synopsis of the talks

Submitted by Patrick Michael on Thu, 10/13/2022 - 15:16

I recently attended the 2022 MeasureSummit virtual event. The MeasureSummit is dedicated to '...leveraging measurement, data and analytics for business growth'. I made notes on all the talks. This article is a springboard to my notes on each of the talks.

Site Location

Marketing

Tags

Measurement marketing

Digital marketing

Analytics
Drupal ^8 || ^9 - Set up Development Environment

Submitted by Patrick Michael on Tue, 07/26/2022 - 13:01

The Topic: As we are developing a Drupal site, we need to be able to de-bug. This article steps through setting up a Drupal Development environment.

Site Location

Drupal

Tags

Drupal 9

Site Building
Spin Up Cloud Server || Ubuntu || Tutorial

Submitted by Patrick Michael on Thu, 04/21/2022 - 11:40

The Problem: Drupal websites and development environments, often require specific web server configurations - cloud servers are an elegant solution. Shared web hosting environments will normally not cater for individual website server requirements outside their default configurations. Renting a full physical server is costly.

Site Location

Dev Ops

Tags

Dev Ops

Site Building

Site Maintenance

Digital Ocean

Cloud server

Cloud server ubuntu
Drupal ^8.8 || ^9 Upgrade - Resolving Composer 1 - 2 Issues | Tutorial

Submitted by Patrick Michael on Tue, 12/14/2021 - 14:49

The Topic: Composer 2 is installed globally on the server. We have Drupal 8 sites running on the server that have plugins and Drupal-composer plugins compatible with Composer 1. We need to resolve these Composer issues in order for Composer commands to be run. Furthermore, we also need to Upgrade the Drupal 8 sites to Drupal 9.

Site Location

Drupal

Marketing

Tags

Drupal 8

Drupal 9

Composer

Drupal upgrade
Drupal ^8.8 || ^9 - Upgrade from 8.9.19 to 9.2.6 | Tutorial

Submitted by Patrick Michael on Wed, 10/06/2021 - 08:23

The Topic: Upgrading Drupal 8.9.19 to 9.2.6. A record of my process.

Site Location

Drupal

Tags

Drupal 8

Drupal 9

Site Maintenance
Drupal ^8.8 || ^9 - Theming - Add contextual class to Views list page

Submitted by Patrick Michael on Sat, 09/04/2021 - 11:44

The Problem: The ability to style subtle differences to list pages that are generated out of a single view.

Site Location

Drupal

Tags

Drupal 8

Drupal 9

Drupal Theming
Drupal ^8.8 || ^9 - Check For Duplicate Content Based On Node Fields

Submitted by Patrick Michael on Mon, 08/30/2021 - 15:52

The Problem: Content creators entering the same content more than once.

Drupal allows for duplicate titles. Thus, the content creators are often unaware of the duplicate entries.

Site Location

Drupal

Tags

Drupal 9

Site Building
Drupal ^8.8 || ^9: Paragraphs - A Tutorial

Submitted by Patrick Michael on Fri, 01/22/2021 - 15:36

Are you struggling to create complex layouts in Drupal? There is a misconception that Drupal is not flexible on the front end. This is not true. This tutorial shows the use of Paragraphs module to build complex layouts.

Site Location

Drupal

Tags

Drupal 8

Drupal 9

Drupal Paragraphs
Facebook Pixel Event for Time Spent on Site

Submitted by Patrick Michael on Mon, 01/11/2021 - 17:01

This tutorial covers how to create a custom Facebook pixel event based on the time spent on your website. When a user spends 30 seconds on the site, the event is triggered. It is further triggered when the user spends 60, 90, 120, 150 and 180 seconds on the site.
We will cover:

Site Location

Marketing

Tags

Facebook Pixel

Facebook Events

Custom Facebook Conversions