Measurement marketing

This article looks at activation and set up of a basic Google Analytics 4 (GA4) property. Universal Analytics (UA) will stop recording on 1 July 2023. This article can also be used as reference for Universal Analytics (UA) migration to GA4. Google Tag Manager (GTM) is used for the activation.

Google's Universal Analytics (UA) is going away. On 1 July 2023 Universal Analytics (UA) will stop processing data. We need to migrate or set up Google Analytics 4 (GA4).

This series is my experience of the process of setting up and using GA4.

Measurement Marketing (MM) and Google Analytics 4 (GA4) go hand in hand. This article looks at insights as to how MM is a mindset and goes beyond the tools we use.

Peep gives insight on the importance of words. Words drive messaging, and messaging is the means to differentiate. Differentiation is the key to standing out over your competitors. We must answer this key question. Are the words we use effective? Are they delivering our message? Peep gives insight to these questions.

I recently attended the 2022 MeasureSummit virtual event. The MeasureSummit is dedicated to '...leveraging measurement, data and analytics for business growth'. I made notes on all the talks. This article is a springboard to my notes on each of the talks.