GA4

This article looks at activation and set up of a basic Google Analytics 4 (GA4) property. Universal Analytics (UA) will stop recording on 1 July 2023. This article can also be used as reference for Universal Analytics (UA) migration to GA4. Google Tag Manager (GTM) is used for the activation.

Google's Universal Analytics (UA) is going away. On 1 July 2023 Universal Analytics (UA) will stop processing data. We need to migrate or set up Google Analytics 4 (GA4).

This series is my experience of the process of setting up and using GA4.

Measurement Marketing (MM) and Google Analytics 4 (GA4) go hand in hand. This article looks at insights as to how MM is a mindset and goes beyond the tools we use.