Google Analytics 4 (GA4) fundamentals | A series of articles

Google's Universal Analytics (UA) is going away. On 1 July 2023 Universal Analytics (UA) will stop processing data. We need to migrate or set up Google Analytics 4 (GA4).

This series is my experience of the process of setting up and using GA4. The series starts with setting up a GA4 property. This can also be used as a reference for migrating from Universal Analytics.

GA4 fundamentals

Topics covered

GA4 Context - Measurement Marketing

Measurement Marketing: How to look at GA4 form the mindset of Measurement Marketing (MM).

Measurement Marketing (MM) and Google Analytics 4 (GA4) go hand in hand. This article looks at insights as to how MM is a mindset and goes beyond the tools we use.

>>Read Article

GA4 Setup in Six Steps

GA4 Setup: Set up a basic GA4 property.

This article looks at the activation and set up of a basic GA4 property. We do this in six steps. THe article can also be used as a reference for Universal Analytics migration.

>>Read Article

As new articles are added to this series, they will be shown here.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.