Google's Universal Analytics (UA) is going away. On 1 July 2023 Universal Analytics (UA) will stop processing data. We need to migrate or set up Google Analytics 4 (GA4).
This series is my experience of the process of setting up and using GA4. The series starts with setting up a GA4 property. This can also be used as a reference for migrating from Universal Analytics.
Topics covered
GA4 Context - Measurement Marketing
Measurement Marketing: How to look at GA4 form the mindset of Measurement Marketing (MM).
Measurement Marketing (MM) and Google Analytics 4 (GA4) go hand in hand. This article looks at insights as to how MM is a mindset and goes beyond the tools we use.
GA4 Setup in Six Steps
GA4 Setup: Set up a basic GA4 property.
This article looks at the activation and set up of a basic GA4 property. We do this in six steps. THe article can also be used as a reference for Universal Analytics migration.
As new articles are added to this series, they will be shown here.
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