MECLABS AI Guild

We've all been there: hunched over the keyboard, the cursor blinking back at us, a sort of digital taunt. You're overwhelmed with a feeling that there's something important you need to say, yet it escapes articulation. It's almost a philosophical conundrum: how can you know something without knowing what it is you actually know?

There is a psychology behind conversion. This is psychology can be discovered, tested, learnt and applied. The new science of optimization, discovering how people make choices, is the area of expertise of MECLABS Institute. This article explores the MECLABS Eight Micro-Yes Architecture (MYA).

In the MECLABS AI Guild, we craft sales funnels. We apply MECLABS thinking tools to our funnel thinking. The second thinking tool is Customer-First Objective. In this tool, we find the use of an incentive. This article looks at how effective is a free offer as an incentive. Is a free offer actually free?

This article looks at using AI to write copy for lead generating funnel pages. Can we trust copy generated by AI? Using a MECLABS AI Guild thinking tool, I apply TO, BY, FOR to AI copy output. TO, BY, FOR - a three line heuristic to structure an effective customer-centric objective.

What would you find if ChatGPT is combined with the power of 10 000 conversion marketing experiments. That is exactly what the MECLABS AI Guild is all about.

This series of articles documents my experience with the AI Guild. Rooted in real-world application, and applied to the building of online sales funnels.