I recently attended the 2022 MeasureSummit virtual event. The MeasureSummit is dedicated to '...leveraging measurement, data and analytics for business growth'. I made notes on all the talks. This article is a springboard to my notes on each of the talks.
The Agenda
Day 1
Peep Laja: How to measure what matters the most - the words
Peep is the CEO of Wynter. He is an entrepreneur, a conversion optimization and messaging expert. He talks about the importance of words. How effective are the words we are using? Is our message being conveyed? How do we measure the effectiveness of words.
There are around 10 talks from this summit that I would like to give insight on. As I complete them, they will be reflected here.
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