MeasureSummit 2022 - synopsis of the talks

MeasureSummit 2022 introduction

I recently attended the 2022 MeasureSummit virtual event. The MeasureSummit is dedicated to '...leveraging measurement, data and analytics for business growth'. I made notes on all the talks. This article is a springboard to my notes on each of the talks.

The Agenda

Day 1

Peep Laja: How to measure what matters the most - the words

Peep is the CEO of Wynter. He is an entrepreneur, a conversion optimization and messaging expert. He talks about the importance of words. How effective are the words we are using? Is our message being conveyed? How do we measure the effectiveness of words.

>>View synopsis of Peep's talk

There are around 10 talks from this summit that I would like to give insight on. As I complete them, they will be reflected here.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.