Measurement Marketing | A Mindset

Submitted by Patrick Michael on

Measurement Marketing and Google Analytics 4 (GA4) go hand in hand. Measurement Marketing involves collecting and analyzing data to see how well marketing is working. GA4 is a tool that gathers and analyses data from websites.

Chris Mercer (MeasurementMarketing.io) advocates, and I agree, that MM is not about the tools we use, it is a mindset.

Measurement Marketing

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This article will be completed shortly. I decided to complete the GA4 Setup and activate in six steps article first.

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