Measurement Marketing and Google Analytics 4 (GA4) go hand in hand. Measurement Marketing involves collecting and analyzing data to see how well marketing is working. GA4 is a tool that gathers and analyses data from websites.
Chris Mercer (MeasurementMarketing.io) advocates, and I agree, that MM is not about the tools we use, it is a mindset.
![Measurement Marketing](/sites/default/files/styles/i_752/public/2023-06/ga4_intro_hero-8_0.png.webp?itok=IsPqmu6g)
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This article will be completed shortly. I decided to complete the GA4 Setup and activate in six steps article first.
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