Measurement Marketing | A Mindset

Measurement Marketing and Google Analytics 4 (GA4) go hand in hand. Measurement Marketing involves collecting and analyzing data to see how well marketing is working. GA4 is a tool that gathers and analyses data from websites.

Chris Mercer ( advocates, and I agree, that MM is not about the tools we use, it is a mindset.

Measurement Marketing


This article will be completed shortly. I decided to complete the GA4 Setup and activate in six steps article first.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.